Digital Marketing & Social Media Analytics
Creating success through social interaction.
In today's digital age, building a strong online presence is essential for businesses of all sizes. But it's not just about reaching a wide audience; it's about connecting with them on a deeper level.
At KDM, I believe that the key to success lies in cultivating a vibrant and engaged community. Through strategic social media marketing and data-driven insights, we help businesses build lasting relationships with their customers and drive real results.
Portfolio
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Influencer Marketing & Social Media:
Campaign Management: Expertise in planning, executing, and analyzing influencer marketing campaigns.
Talent Acquisition: Skill in identifying and recruiting suitable influencers for brand partnerships.
Content Creation & Strategy: Experience in developing engaging content and crafting effective social media strategies.
Analytics & Reporting: Proficiency in using tools like Google Analytics and Hootsuite to track campaign performance and generate insights.
Digital Marketing:
SEO & SEM: Knowledge of search engine optimization and pay-per-click advertising.
Email Marketing: Experience in creating and managing email campaigns.
Web Analytics: Ability to analyze website traffic and user behavior.
Additional Skills:
Research & Analysis: Strong research skills to identify trends and opportunities.
Communication & Collaboration: Effective communication and collaboration with team members and clients.
Project Management: Ability to manage multiple projects and meet deadlines.
Certification: Google Analytics, Google Ads, Google Ads Display, Hootsuite Platform, Digital Marketing Simternship, CITI Human Subject Research, CITI Social and Behavioral Subjects Research, Digital Ethics Training
Clubs and Involvement: Public Relations Student Society of America (PRSSA), Athletic Engagement Captain for Penn State Homecoming 2021, Sportwriter for The Daily Collegian, The Women’s Network
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Good Game Talent
Talent Management Intern
Talent Manager
Managed media analytics, marketing campaigns, social media statistics, outreach, contract negotiations and campaign planning.
C3 Management
Digital Marketing Coordinator
Conducted influencer research, negotiated partnerships, developed social media strategies, and tracked campaign performance for emerging artists.
Penn State Track & Field (Throws)
PR and Team Manager
Gathered relevant stories and angles for social media, manage all posts, pictures, and online engagement. Interfaced with journalists and editors at The Daily Collegian to pitch and present player and team stories.
City of Peoria
Social Media Marketing Intern
Created 2 campaigns yielding the highest summer social media metrics. Produced videos, content, posts and calendar for Instagram.
Hershey Entertainment & Resorts Company
Summer Intern
Represented the Hersheypark brand to thousands of summer visitors in the internationally-recognized amusement park. Completed leadership training program for delivering Fortune 500-level customer service to guests.
Looks Hair Design
Social Media Coordinator
Created engaging social media content, including posts, videos, and stories, to enhance brand visibility and foster community interaction.
Salon Blissful Med Spa
Social Media Coordinator
Managed and executed social media campaigns, engaging with followers, analyzing metrics, and optimizing content to increase brand awareness and drive audience growth.
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GoGo squeeZ
Good Game Talent
C3 Management
Looks Hair Design
Salon Blissful Med Spa
“Content is King.”
– Bill Gates